Leon Restaurants has thrived since first opening in London’s Carnaby Street back in July 2004 – there are now 13 outlets. However, the drive to expand continues, often at the request of customers demanding new restaurants.
Now Leon has adopted the idea of inviting its customers to invest in, and benefit from, the growth of the business by launching its own Leon bond:
- Three year fixed term bond
- Annual gross returns in £eon Pounds of 10% to 15%
- For example, for a £3,000 Bond you receive 300 £eon Pounds each year, redeemable at Leon restaurants, and then your £3,000 back at the end of three years
- Prize draw on each equinox and solstice for cookery holidays and more
- Minimum investment £1,500
- Closing date 31 July 2012 – first come, first served
Leon is seeking to raise £1.5 million which will be used to open new restaurants, pay off a convertible loan, and establish the not-for-profit Leon Foundation, dedicated to making it easy for everyone to eat good food. Its first initiative will be to set up an annual summer cookery school on the river Dart in Devon for children with renal illnesses, who require a very specific diet.
The Bond is very simple and the concept was tested with Leon Club Members earlier this year: the response was overwhelmingly positive. By applying for the bond, you join the Leon club.
Leon warns, however, that it’s possible that the Bond will be subscribed above the £1.5 million target, in which case ‘first come, first served’ will be applied!
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